We are Designers, Manufacturers, Distributors & Exporters of Ladies/Gents/Kids Garments & Fashionable Lingerie.
Wholesale/Retail Suppliers of quality Branded & Non Branded Garments & Stock Lots.

Importers of International Branded Cosmetics & Fancy/Costume Jewelries.

Manufacturers and Suppliers of Quality Hotel Linen & Promotional/Uniform T Shirts etc..

Tuesday, May 24, 2011

Fashion Design

Fashion design is the art of the application of design and aesthetics or natural beauty to clothing and accessories. Fashion design is influenced by cultural and social lattitudes, and has varied over time and place. Fashion designers work in a number of ways in designing clothing and accessories. Some work alone or as part of a team. They attempt to satisfy consumer desire for aesthetically designed clothing; and, because of the time required to bring a garment onto the market, must at times anticipate changing consumer tastes.
Fashion designers attempt to design clothes which are functional as well as aesthetically pleasing. They must consider who is likely to wear a garment and the situations in which it will be worn. They have a wide range and combinations of materials to work with and a wide range of colors, patterns and styles to choose from. Though most clothing worn for everyday wear fall within a narrow range of conventional styles, unusual garments are usually sought for special occasions, such as evening wear or party dresses.
Some clothes are made specifically for an individual, as in the case of haute couture. Today, most clothing is designed for the mass market, especially casual and every-day wear.

Structure

Fashion designers can work in a number of ways. Fashion designers may work full-time for one fashion company, known as 'in-house designers' which owns the designs. They may work alone or as part of a team. Freelance designers work for themselves, selling their designs to fashion houses, directly to shops, or to clothing manufacturers. The garments bear the buyer's label. Some fashion designers set up their own labels, under which their designs are marketed. Some fashion designers are self-employed and design for individual clients. Other high-fashion designers cater to specialty stores or high-fashion department stores. These designers create original garments, as well as those that follow established fashion trends. Most fashion designers, however, work for apparel manufacturers, creating designs of men’s, women’s, and children’s fashions for the mass market. Large designer brands which have a 'name' as their brand such as Abrecrombie, Justice, or Juicy are likely to be designed by a team of individual designers under the direction of a designer director.


Designing a garment

Fashion designers work in different ways. Some sketch their ideas on paper, while others drape fabric on a dress form. When a designer is completely satisfied with the fit of the toile (or muslin), he or she will consult a professional pattern maker who then makes the finished, working version of the pattern out of card. The pattern maker's job is very precise and painstaking. The fit of the finished garment depends on their accuracy. Finally, a sample garment is made up and tested on a model to make sure it is an operational outfit.
Fashion designers work in different ways. But they all start similarly with a sketch which is a rough or illustrated drawing of the design. Once the designer has its vision on paper, 2 ways might be chosen to start the production of the sample. Myriam Chalek, owner and founder of Creative Business House, exposes in Vogue magazine the 2 paths:The designer can either make a pattern out of a dot or hard paper and then have the sample sewed or he can make the pattern out of muslin, make all the necessary adjustments and once satisfied with the fit and flow of the sewing, a paper pattern will be made and used to make the final sample with the designated fabric. Myriam Chalek recommends the second option since it allows the fashion designer to bring modifications to its design while the first option may entail wasting fabric if any change is brought. The most crucial step in designing a garment is the pattern.Indeed, it required a lot of details, time and calculations. A mistake of half an inch can jeopardize the cutting and therefore the sewing of the garment. Hence the pattern maker's job is very precise and painstaking. The fit of the finished garment depends on the pattern's accuracy.

History

Fashion design is generally considered to have started in the 19th century with Charles Frederick Worth who was the first designer to have his label sewn into the garments that he created. Before the former draper set up his maison couture (fashion house) in Paris, clothing design and creation was handled by largely anonymous seamstresses, and high fashion descended from that worn at royal courts. Worth's success was such that he was able to dictate to his customers what they should wear, instead of following their lead as earlier dressmakers had done. The term couturier was in fact first created in order to describe him. While all articles of clothing from any time period are studied by academics as costume design, only clothing created after 1858 could be considered as fashion design.
It was during this period that many design houses began to hire artists to sketch or paint designs for garments. The images were shown to clients, which was much cheaper than producing an actual sample garment in the workroom. If the client liked their design, they ordered it and the resulting garment made money for the house. Thus, the tradition of designers sketching out garment designs instead of presenting completed garments on models to customers began as an economy.

Types of Fashion

The garments produced by clothing manufacturers fall into three main categories, although these may be split up into additional, more specific categories:


Haute Couture:

Until the 1950s, fashion clothing was predominately designed and manufactured on a made-to-measure or haute couture basis (French for high-fashion), with each garment being created for a specific client. A couture garment is made to order for an individual customer, and is usually made from high-quality, expensive fabric, sewn with extreme attention to detail and finish, often using time-consuming, hand-executed techniques. Look and fit take priority over the cost of materials and the time it takes to make.

Ready-to-Wear:

Ready-to-wear clothes are a cross between haute couture and mass market. They are not made for individual customers, but great care is taken in the choice and cut of the fabric. Clothes are made in small quantities to guarantee exclusivity, so they are rather expensive. Ready-to-wear collections are usually presented by fashion houses each season during a period known as Fashion Week. This takes place on a city-wide basis and occurs twice a year.


Mass Market:

Currently the fashion industry relies more on mass market sales. The mass market caters for a wide range of customers, producing ready-to-wear clothes in large quantities and standard sizes. Inexpensive materials, creatively used, produce affordable fashion. Mass market designers generally adapt the trends set by the famous names in fashion. They often wait around a season to make sure a style is going to catch on before producing their own versions of the original look. In order to save money and time, they use cheaper fabrics and simpler production techniques which can easily be done by machine. The end product can therefore be sold much more cheaply.
There is a type of design called "kutch" design originated from the German word "kitschig" meaning "ugly" or "not aesthetically pleasing." Kitsch can also refer to "wearing or displaying something that is therefore no longer in fashion." Often, high-waisted trousers, associated with the 1980s, are considered a "kitsch" fashion statement.

Areas of Fashion Design:


Area Brief Market
Women's Day wear Practical, comfortable, fashionable Haute couture, ready-to-wear, mass market
Women's Evening wear Glamorous, sophisticated, apt for the occasion Haute couture, ready-to-wear, mass market
Women's Lingerie Glamorous, comfortable, washable Haute Couture, ready-to-wear, mass market
Men's Day wear Casual, practical, comfortable Tailoring, ready-to-wear, mass market
Men's Evening wear Smart, elegant, formal, apt for the occasion Tailoring, ready-to-wear, mass market
Kidswear Trendy or Classy, practical, washable, functional Ready-to-wear, mass market
Girls' Wear Pretty, colorful, practical, washable, inexpensive Ready-to-wear, mass market
Teenager Girl Wear Colorful,comfortable,glamorous,pretty, Ready-to-wear, mass market
Sportswear Comfortable, practical, well-ventilated, washable, functional Ready-to-wear, nike , or addidas
Knitwear Right weight and color for the season Ready-to-wear, mass market
Outerwear Stylish, warm, right weight and color for the season Ready-to-wear, mass market
Bridal wear Sumptuous, glamorous, classic Haute couture, ready-to-wear, mass market
Accessories Striking, fashionable Haute couture, ready-to-wear, mass market

 Fashion Design Terms:

  • A fashion designer conceives garment combinations of line, proportion, color, and texture. While sewing and pattern-making skills are beneficial, they are not a pre-requisite of successful fashion design. Most fashion designers are formally trained or apprenticed.
  • A pattern maker (or pattern cutter) drafts the shapes and sizes of a garment's pieces. This may be done manually with paper and measuring tools or by using an AutoCAD computer software program. Another method is to drape fabric directly onto a dress form. The resulting pattern pieces can be constructed to produce the intended design of the garment and required size. Formal training is usually required for working as a pattern marker.
  • A tailor makes custom designed garments made to the client's measure; especially suits (coat and trousers, jacket and skirt, et cetera). Tailors usually undergo an apprenticeship or other formal training.
  • A textile designer designs fabric weaves and prints for clothes and furnishings. Most textile designers are formally trained as apprentices and in school.
  • A stylist co-ordinates the clothes, jewelry, and accessories used in fashion photography and catwalk presentations. A stylist may also work with an individual client to design a coordinated wardrobe of garments. Many stylists are trained in fashion design, the history of fashion and historical costume, and have a high level of expertise in the current fashion market and future market trends. However, some simply have a strong aesthetic sense for pulling great looks together.
  • A fashion buyer selects and buys the mix of clothing available in retail shops, department stores and chain stores. Most fashion buyers are trained in business and/or fashion studies.
  • A seamstress sews ready to wear or mass produced clothing by hand or with a sewing machine, either in a garment shop or as a sewing machine operator in a factory. She (or he) may not have the skills to make (design and cut) the garments, or to fit them on a model.
  • A teacher of fashion design teaches the art and craft of fashion design in art or fashion school.
  • A custom clothier makes custom-made garments to order, for a given customer.
  • A dressmaker specializes in custom-made women's clothes: day, cocktail, and evening dresses, business clothes and suits, trousseaus, sports clothes, and lingerie.
  • An illustrator draws and paints clothing designs for commercial use.
  • A fashion forecaster predicts what colours, styles and shapes will be popular ("on-trend") before the garments are on sale in stores.
  • A model wears and displays clothes at fashion shows and in photographs.
  • A fit model aids the fashion designer by wearing and commenting on the fit of clothes during their design and pre-manufacture. Fit models need to be a particular size for this purpose.
  • A fashion journalist writes fashion articles describing the garments presented or fashion trends, for magazines or newspapers.
  • An alterations specialist (alterationist) adjusts the fit of completed garments, usually ready-to-wear, and sometimes re-styles them. NOTE: despite tailors altering garments to fit the client, not all alterationists are tailors.
  • An Image Consultant, wardrobe consultant or fashion advisor recommends styles and colors that are flattering to the client.

Monday, May 16, 2011

Happy Wesak

Though a lotus flower grows in the murky water, it breaks the surface and fragrantly blooms. Thus the wise are born in worldly society yet they rise above it and realize Nibbana - The Buddha. 
Be a Lotus Flower, follow The Buddha's Five Precepts and Eightfold Path.


Sunday, May 15, 2011

2011 Summer Collection - New Skirt Styles























Sizes           - Small (S) to Extra Large (XL)
Quantity       - Production as per your requirement
Colour/Print  - May be varies on availability of Fabric

Further inquiries please contact thru - amathima@gmail.com

FASHION for PASSION

Ladies Cotton Printed Blouses













Skirts
















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The Garment Industry in Sri Lanka

Why Sri Lanka?

Sri Lanka’s apparel industry has grown to be one of the largest contributors to the export revenue of the country. The country having established itself as a reliable supplier of quality garments at competitive prices, also upholds ethical practices backed by legislation, thus being identified as a producer of “garments with no guilt”

Being the single largest employer in the manufacturing sector the apparel industry provides close to 75% of Sri Lanka’s employment either directly or indirectly. The industry has been positioned as a socially responsible and preferred destination for apparel sourcing.  Sri Lanka is also the only outsourced apparel manufacturing country in Asia having signed up to 30 of the ILO conventions. It stands out as a reliable source that pays fair wages to its workers while discouraging sweat shops and child labor in its businesses.
Environmental issues too are given precedence, thus ensuring that raw material used in the manufacturing of garments have passed all the standards specified and approved by high street customers; this has gone a long way in creating a friendlier and more sustainable environment.

The Industry itself, after decades of assembling garments together is now moving towards positioning itself as a ‘fashion’ industry.

One of the key advantages of sourcing from Sri Lanka is the island’s central and advantageous location which facilitates the shortest shipping time to Europe, which under normal circumstances takes less than 16 days.

Aeropostale T Shirts




Stocks available as per the images.

Saturday, May 14, 2011

Fashion Modeling Terms

1-9

8 x 10 - A headshot of a model that is 8 inches by 10 inches, which is taken by a professional photographer.

A

Actor - Performers that act in tv films and/or on stages.
Accessory - 1. A decoration or piece of clothing that adds emphasis to an outfit. 2. A supplementary device such as a make up accessory.
Ad Agency - The abbreviated term for an Advertising Agency.
Advance - Money that is paid before the modeling job is completed. This is deducted at a later time from the model's pay. Advances can be given to cover modeling supplies such as portfolios.
AEA - A union for theater actors and actresses called the Actor Equity Association.
AFTRA - The American Federation of Television and Radio Artists that represents the union of performers that star in television productions.
Agency - A business that acts as an employment agency. An agency helps promote their models, schedules casting calls, and bills the clients for whom the model works for. An agency usually charges a commision of 15-20% of the model's total earnings for that job.
Agency Book - A group of headshots contained in a portfolio.

Agency Card - 1. A small card containing information about the model's agency such as phone number and location. 2. A card that shows a model's personal information such as height and weight.
Agency Contract - A model release or other written agreement that explains the obligations between an agency and a model, or a photographer and a model, this usually comes from the agency.
Agency Director - A person or individual that has a management position inside an agency.
Agency Party - A social gathering, party, or celebration that is sponsored by a model's agency. These can include, but are not limited to birthday parties, and holiday parties.
Agent - A person or individual who arranges jobs for a model that they are representing.
Agent's Trained Eye - The skill of an experienced person to spot potentially successful models.
Age Range - An age group of individuals ranging from any age whether it is young or old.

B

Beauty Shot - A headshot from the shoulders up, where the main focus is on the model's face, including make up, hair, and accessories.
Body Shot - A full length photo of a model, where the main focus is on the model's body.
Book - A model's portfolio containing composite cards and photographs of a model that is representing a certain modeling agency.
Booker - A person or individual who arranges jobs for a model that they are representing.
Booking - A job that already been scheduled and confirmed for a model.
Booking Out - When a model indicates times that he/she will be unavailable for work by crossing out time on his/her planner or schedule.

C

Callback - A second interview after a model has alredy attended and initial go-see.
Casting - When a business chooses a model for a fashion show, print, etc.
Casting Call - A request made by a business or company for agencies to have the models appear for an interview.
Cattle Call - An audition where a lot of models show up at the same time, and are competing for the same job position.
Catwalk - A term that is used to describe a fashion runway.
Character Model - A model whose appearance suggests a certain character, such as a grandmother or construction worker.
Client - The business that is hiring a model for a specific job.
Collection - Groups of clothing of different styles made and created by fashion designers.
Commentary - A description at a runway show that explains about the garment that the model is wearing.
Commentator - The person who is describing a garment that a model is wearing at a runway show.
Commercial Look - An appearance that appeals to a wide variety of people and consumers.
Commercial Model - A model who appears in commercial advertisements.
Commission - A certain percentage of the model's earnings from a modeling job that is taken out by the agency that is representing the model. Typical commission is from about 15% to 20% of the total job earnings.
Composite - A card with the model's picture, the agency representing them, and personal information (height, weight, etc).
Contract - A legal statement between a model and either his/her photographer, business, or agency that is representing him/her.
Convention/Trade Show - A trade show used to attract agencies who are looking for potential models with talent and poise.
Cover Girl - A female model who appears on the cover of a magazine or other forms of print work.

D

Day Rate - A model who works at a certain specified daily rate no matter how many hours the model actually works.
Department Store Model - A model who models for a department store, giving make up demonstrations, or modeling specific garmets or accessories.
Designer - A person who designs garments and accessories.
Dresser - A person or individual who assists and fits the model into the wardrobe.

E

Editorial - A section of a magazine that shows a fashion and isn't trying to advertise anything.
Exclusivity Clause - A legal document that only allows the model to work for one agency, and not work for any other agencies.

F

Fad Look - A certain style that many people are wearing that is "in style."

Fall Fashion Show - A fashion show that shows fall collections made by designers.

Freelance - A model who doesn't rely on an agency to help promote and represent him/her.

Full Figure Model - A model who shows larger clothing fashions, garments and accessories.

G


Go-See - An appointment to "go see" a prospective client. A model takes his/her portfolio along with him/her when he/she goes to go-sees.

H

Hair Model - A model that specializes on demonstrating the use of his/her hair.
Hand Model - A model that specializes on demonstrating the use of his/her hand.
Head Shot - A photograph that concentrates on the model's head, the head shot shows make up, hair, and accessories.
High Fashion - A term that is used to describe a model who participates in fashion shows that is slightly taller and has a sophisticated overall appearance. High fashion models are the most well-known kind of models as well as thie highest paid models.

I

Informal Modeling - A type of modeling in which the model circulates among consumers and customers and answers questions about the garment or accessories that he/she is modeling.

L

Laser - A way or process to copy photographs.
Listing Agreement - A legal agreement between a model and an agency that gives the agency permission to market the model to prospective clients.
Loupe - A small manifying glass that is hand-held, it is used to view slides or contact sheets.

M

Make Up Artist - The person who is hired by the client to apply make up to models. Some clients have their own make up artists.
Mannequin Modeling - The process where live models hold frozen, mannequin-like positions.
Model Release - A legal statement that releases the rights of the model to the photographs that are taken at a photo shoot.

O

Off-the-Rack - Clothing that are taken off of racks at department stores and purchased. These clothing styles are ready-to-wear as opposed to customized clothing.
Open Call - When modeling agencies will see prospective models without previously scheduled appointments.

P

Parts Model - A model that specializes on demonstrating the use of his/her body parts such as hands, feet, etc.
Photographer Release - A legal statement authorizing the photographer to use the photographs taken during a photo shoot.
Plus-size Model - A model who wears a larger size of garments. The size of plus-size models is usually size 12 and up.
Portfolio - A hand-held case that contains phoographs of a mode's work.
Press Release - A statement that is distributed as a publicity release to the media.
Pre-Teen Model - A model that is under 13 years of age.
Print Work - Photographs that are taken especially for print media such as magazines.

R

Ramp - A place designated for runway modeling. A ramp can be slanted or a flat surface, or a stage.
Ramp Model - A model who specializes in demonstrating and displaying clothing and garments during fashion shows.
Relased - This term is used for a model that is told that they are no longer being considered for modeling jobs, (usually around the age of 30).
Runway - A strip of platform or designated area for a model to walk while displaying and demonstrating clothing and garments to the audience.
Runway Model - A model who specializes in demonstrating and displaying clothing and garments during fashion shows.

S

Seamless Paper - A wide sheet of disposable paper that is attached to the ceiling and is in a roll. It is pulled down across the floor and taped down. Models stand on this paper in front of the photographer to provide a visual scene-free background.
Shoot - A photo shoot session.
Showroom - A room where models wear, display, or demonstrate samples and/or originals of saleable items to consumers and customers.
Showroom Model - A model that works in a show room and either wears, displays, or demonstrates samples and/or originals of saleable items to customers and consumers.
Stylist - A professional who provides accessories, garments, and/or props.
Supermodel - A famous and/or well accomplished model, or a celebrity model.

T

Tear Sheet - a page cut or torn from a magazine or other printed publication that is usually put in a model's portfolio.
Test Shoot - A photo shoot where the model and photographer agree to divide the costs of the shoot. This photo shoot is for the benefit of the photographer and the model.
Trade Show - A display or products and/or services, usually called a fair.

V

Voucher - A legal statement that usually originates from the model's agency that includes the contact information and the model's rates, this serves as a release for the model.

Z

ZED Card - A card with the model's picture, the agency representing them, and personal information (height, weight, etc).

Friday, May 13, 2011

Amathima INTIMATE Collection


Amathima Intimate Collection - G String Panty # AMGS 01

Amathima Intimate Collection - Lace Boyleg # AMBOL 05

Amathima Intimate Collection - Lace Boyshort # AMLBS 001

Amathima Intimate Collection - Lace Butterfly Thong # AMLBTH 001

Amathima Intimate Collection - Lace G String Panty # AMLGS 01

Amathima Intimate Collection - Lace String Bikini 1 # AMLSP 01

Amathima Intimate Collection - Lace String Bikini 2 # AMLSP 02







 Amathima Intimate Collection - Lace Y Thong # AMLYT 01









Stocks available.
For prices and orders please inquire from - amathima@gmail.com

Size Chart

Who are WE


We are Designers, Manufacturers, Distributors & Exporters of Ladies/Gents/Kids Garments & Fashionable Lingerie.
Wholesale/Retail Suppliers of quality Branded & Non Branded Garments & Stock Lots.
Importers of International Branded Cosmetics & Fancy/Costume Jewelries.
Manufacturers and Suppliers of Quality Hotel Linen & Promotional/Uniform T Shirts etc..